About Us
Three generations of family-owned crop nutrition.
Founded in 1973 by W.B. "Hap" Carson in Plant City, Florida. Today led by his son David Carson — still building products in the same Polk-and-Hillsborough county dirt that started it all.
Partnerships
Where we put our weight.
A small company punches above its weight by aligning with the right institutions.
University of Florida — CALS
A research partnership with UF's College of Agricultural and Life Sciences keeps our formulations grounded in the same field-trial data our growers depend on.
Florida Fertilizer and Agrichemical Association (FFAA)
Both Hap Carson and David Carson have served as FFAA Chairman. The organization shapes responsible nutrient-management policy across Florida agriculture.
UF Athletics — Baseball & Softball
Proud supporters of the UF baseball and softball programs — championing the next generation of Floridians, on and off the field.
Talk to a Certified Crop Advisor.
Our reps walk groves, fields, and golf courses across the South every week. Find the one in your county — or call us at 1-813-752-4950.